The old website’s content was organized in a confusing way. So we did our research and followed the example of Helium’s closest industry competitors by organizing their site content into a more structured and logical multi-page website.
Further research showed that the more successful agencies also had animated elements in their site’s UI. We included animation to both enhance the site’s mood and to add legitimacy to the services they were offering.
Check out the presentation below for a more in-depth look at the design process.