Case Study: Taxi For Email
#Development
“We need to increase production speeds while still maintaining high-quality & on-brand designs in our email marketing campaigns.”
-Corporate Client
User interface from templating language
The answer was to use a tool called Taxi for Email which takes custom coded email templates using the Liquid templating language and HTML and creates an editor UI thats simple to use and easy to edit.
Simple Removable Modules
The end result was a user friendly way for the corporate client to create their own email campaigns using templates that were custom-created for their brand and reusable.